Exploring the Impact of Product Quality, Price, and Promotion in Driving Purchasing Decisions through Mediation Consumer Preferences in Indonesia

Abstract

The interest and demand for rustic furniture is increasing in the exhibition around the world in the great spread of the covid-19 disease, which is new and established. The purpose of this study is to investigate the influence of quality, price and promotional selection on edamame products. There is a difference for buyers and sellers to attract potential customers to their business. Based on the objectives to be carried out, this study is an investigation of the effect of product quality, price and promotion to achieve choices through consumer needs as mediating variables. The results of this analysis show that the ability to control the quality, price and progress of the goods affects the purchasing choices of the consumer as a defensive factor. Because data can keep track of customer needs, maintain loyalty and increase product/service transactions. The application of this idea shows the result of this idea, it also appears that the customer's desire as an average person can demonstrate the proven concept. In other words, the quality of the goods, the price and the general appearance can create the desire of the buyer according to this review. A strong consumer product leads to a better brand image and a better product. The result of this review can be used as a comparative and reference context to think and reflect to help expand the research using other factors such as factors that increase the sales of products /service.