Urban Happiness is a Key Factor for the Promotion of Quality, Lifestyle and Permanence of Young Entrepreneurs in the City of Barranquilla

Abstract

The Covid-19 pandemic has changed the entire spectrum of health and economic issues around the world, and one of the aspects that has been most affected is that related to business creation and entrepreneurship. The objective of this document is to study the aspects related to the variables that affect the entrepreneurial process and how worldwide confinement has reduced the productivity and competitiveness of this process. The development of the topic was carried out by means of a qualitative methodology, using for the analysis of the data the software Atlas.ti. analysis that allowed to establish the variables that influence with more recurrence in the processes of entrepreneurship, being the urban happiness one of these.

DOI: https://doi.org/10.52783/rcp.75