Employment of Artificial Intelligence Technologies in Iraqi Television Channels & Their Impact on Developing the Communicator’s Digital Media Skills

Abstract

This study aims to identify the possibility of employing artificial intelligence (AI) technologies in Iraqi television channels and the impact of these technologies on developing the digital media skills of the communicator. The study community consists of the 57 Iraqi television channels, while the sample consists of 400 respondents who are communication professionals and specialists at these channels. This is a descriptive analytical study, employing the descriptive method to describe concepts related to artificial intelligence technologies and digital media skills. In addition, the analysis was made using the Statistical Package for Social Sciences (SPSS). The study has found that the level of relative importance of employing artificial intelligence technologies (expert systems, neural networks) in Iraqi television channels is high, and the level of available digital media skills among communicators is also high. It also found that employing artificial intelligence technologies in Iraqi television channels has an impact on developing the digital media skills of communicators. The study recommends increasing focus on artificial intelligence technologies due to their scientific importance in developing the digital media skills of communicators, by restructuring them into computer-hosted programs.