Artificial Intelligence and Its Impact on the Future of Radio and Television “An Applied Study on the United Arab Emirates”

Abstract

This research aims to explore the impact of artificial intelligence on the future of radio and television in the United Arab Emirates, focusing on three main axes: the impact of artificial intelligence on production quality, the challenges associated with adopting these technologies, and the impact of artificial intelligence on work efficiency. The study was implemented using a tool The questionnaire collected data from 570 participants who work in the fields of radio and television, including broadcasters, male and female broadcasters, directors and editors, engineers and technicians, producers, media researchers, marketing and advertising employees, channel and station managers, and technology and information technology consultants. The results showed that artificial intelligence plays a role Pivotal in improving sound and image quality, developing visual effects, and improving content management. However, media institutions face major challenges in adopting these technologies, including high cost, difficulty in training employees, and technical and organizational challenges in integrating artificial intelligence with existing systems, as indicated by the results. Noting that artificial intelligence contributes significantly to improving work efficiency and reducing human errors, by automating routine processes and providing accurate and immediate reports on program performance, this research provides in-depth insights and practical recommendations to media institutions in the Emirates, aiming to enhance the use of artificial intelligence effectively and sustainably, Emphasizing the importance of innovation and adaptation to technological changes to ensure excellence in this vital field.