Analysis of the Impact of Applying Business Intelligence Techniques in Improving Organizational Performance: The Mediating Role of Decision Support Systems

Abstract

The problem of the study is to identify the mediating role of decision support systems in analyzing the impact of applying business intelligence techniques in improving organizational performance in Jordanian telecommunications companies. The study utilized a descriptive approach to gather data, test hypotheses, and address research questions about the current state of the study subject. The population of this study is Jordanian telecommunications companies in the capital, Amman.  The questionnaire retrieved 277 valid responses. The results showed that there is a mediating role for decision support systems in the effect of business intelligence techniques in improving organizational performance. The study recommended a number of recommendations, including that Jordanian telecommunications companies must formulate a comprehensive information technology strategy that includes business intelligence methodologies and decision support techniques. The strategy should include a distinct long-term goal and a precise action plan to implement and use these technologies efficiently. However, Jordanian telecom companies will gain advantages by using business intelligence tools to analyze many aspects of their operations.