Dawah Discourse through Short Videos (Reels) Between the Need for Simplification and the Problem of Intellectual Superficiality

Abstract

The field of da’wah has undergone profound changes in terms of communication methods; digital development has led to the emergence of communication platforms that rely on short videos as a medium for engaging with the public, particularly young people. These platforms have provided vast opportunities and spaces for conveying the da’wah message in an engaging and rapid manner; however, they have also posed challenges regarding the extent to which   da’wah       discourse can maintain its intellectual depth and strike a balance between simplification and intellectual superficiality that undermines the message’s purpose and meaning. This article therefore aims to examine the nature of da’wah through short videos, analyse the characteristics of its discourse, identify the boundaries between simplification and intellectual superficiality, and propose methodological guidelines to rationalise this form of digital da’wah