Characterization of the Main Digital Communication Ecosystems' Potential for the Education Sector: Systematic Literature Review.
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Abstract
The rapid development of social platforms on the Internet is generating new opportunities and challenges in the communication processes for organizations, if used properly, they can be more competitive. On the other hand, multimedia tools multiply the possibilities of interaction among participants. Nowadays, educational institutions must adopt the use of these tools in order to improve their information and commercial management with a more universal and interactive language with society (Evans, et al. 2022). Objective. The aim of this study is to furnish an analysis of the utilization of social platforms as agents within digital communication ecosystems. Method. A literature search was conducted in the Scopus and Science Direct databases, where the main digital communication ecosystems and their audiences in the fields of professional education in the periods from 2019 to 2023 were applied as inclusion criteria. In addition, secondary data collected and published in the Datareportal platform were obtained with the support of the organizations Metalwater and We Are Social, specialized in digital social media. Analysis. To achieve this objective, the structuring of the terms, categories and concepts applied in the search algorithm is studied; the PRISMA research protocol is applied for the selection and synthesis of the articles found in the different databases used in the research. Results. Important possibilities offered by digital communication in organizations were evidenced, and how they can contribute to a better application in academic activities. Conclusion. Educational institutions should use digital communication ecosystems strategically to facilitate their training processes, based on the audiences and interoperability that the platforms offer.